What We Do

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Media Diversity Australia (MDA) is a national not-for-profit organisation, led by journalists and media professionals. Australia is culturally and linguistically diverse, our media should be too.

Established in 2017, MDA has a unique role as a champion of cultural diversity in Australian journalism and news media.

We have a vision for a media industry with full and equal participation for culturally diverse people at all levels.

To achieve our vision, our activities focus on three areas:

1. Setting the agenda

We advocate for the value of cultural diversity and the opportunity for change, so that diversity is recognised as essential to the media’s role and success.

2. Creating pathways

We deliver relevant, quality programs for media professionals to support their full and equal participation in the industry.

3. Partnering for change

We are an honest partner for media organisations seeking to drive change, to support them to deliver on their commitments.

Through our work, we uphold these values:

Collaboration

We understand the media industry, and work alongside those seeking to make change.

Honesty

We are honest about the changes required to improve diversity in the media, and the opportunities that diversity can create.

Inclusion

We value the aspirations and needs of diverse media professionals (as that’s who we are ourselves); we listen to and amplify your voices. We will be allies to advocates for other forms of diversity, including gender, sexuality, and disability.

Action

We believe in practical steps to improve diversity, including direct support for journalists, media professionals and media outlets.

Respect

We believe in core Australian values, respect, multiculturalism and a fair go for all.